Chop Suey Club
Asian lifestyle boutique store and event management hybrid sought out a brand rework for post-covid and their new HQ
Role
Branding & Identity, Creative Consulation
FOCUS
Chop Suey Club is an Asian lifestyle boutique focusing on products from contemporary Chinese designers, makers, and artists aiming to connect a larger audience to Chinese culture guided by the concept of Retrofuturism.
Through visual audits of Chinese graphics, we developed a system that embraces maximalism and tailored complexity that speaks to the Asian diaspora.
Client
Chop Suey Club
Creative Direction
Kevin Chao, Sean Danz
Design
Kevin Chao, Sean Danz, Matilda Seo
Project Manager
Sophia Gutierrez
Photography
via Chop Suey Club
