PROMO
Grand Opening SALE! For a limited time, get
10% OFF
Wow!
on your next Branding & Identity Project.
Just mention the code “Half Measure” to any of our partners during
the branding process. Offer valid through March 20th, 2020. Don’t hesitate.
Call us today (914) 482-0807 or email us at hello@forgoodmeasure.us
Layaway options available.

We’re a design studio that is commited to setting new precedents. Not just to be different. Not because we have some axe to grind with convention. It’s because our approach is rooted in the fact that real design solutions don’t come from focus groups, user testing, or how-to books on branding. It’s exclusively a byproduct of discovery. Don’t be another flash in the pan. Call us, for good measure.

New Business:
mike@forgoodmeasure.us
(914) 482-0807
General Inquiries:
hello@forgoodmeasure.us
(917) 882–0686
Press/Media:
emily@forgoodmeasure.us
(516) 849–8138

World At Bay

Film, Music Video, Animation

King Pleaxure is an indie pop duo from New York City comprised of Ayan Sanyal and Jeffrey Wii. We developed a music video for their song World At Bay that captures the apathy that develops from the unremarkable day-to-days and night-to-nights of all of our lives.

View Project

Sherpa Power Tea

Branding, Packaging Design

Sherpa Power Tea is a product produced by Global Family Farms that aims to repair the broken agriculture industry in Nepal by marketing Nepalese ingredients to Western markets.

View Project

Macau News

Branding, Signage

As one of the leading news sources in Macau, Macau News needed to refresh their brand identity to stay relevant in the competing media sphere.

View Project

Global Family Farms

Branding, Packaging Design

Global Family Farms is the parent company that released Sherpa Power Tea. Their mission is to provide the world with products that use farm-fresh ingredients harvested around the world.

View Project

Google ZOO

Branding, Digital, Print

Google ZOO is Google's think tank for clients and agencies. Leveraging Google technology, the ZOO presents rapid prototypes for new ways of marketing in the digital tech-lead age.

View Project
SEE ALL WORK

The design studio that will change you like only a Mother could.

USEFUL INFORMATION
Our Approach

Our partners joined forces over our aligned passion for creating meaningful and beautiful work. By operating as a collective with a network of specialists, we provide the attention and correspondence of a small studio with all the resources found in a large agency.

As a design studio we’re committed to setting new precedents. Not just to be different. Not because we have some axe to grind with convention. It’s because our approach is rooted in the fact that real design solutions don’t come from focus groups, user testing, or how-to books on branding. It’s exclusively a byproduct of discovery, and all of our clients know this. We work with people who shatter the very notion of an “expectation” and see opportunity within obstacles; who want to create something without knowing what it’s going to be.

If you think design should work for you, we need to tap into what makes us human. Work with us to dispute standardized creativity and create something worth talking about. Because we know how to get people talking and only you know what you want them to talk about. Don’t be another flash in the pan. Call us, for good measure.

What We Offer
  • Ad Campaigns
  • Art Direction
  • Branding & Identity
  • Consultancy
  • Concept Development
  • Environmental Design
  • Event Design
  • Exhibition Design
  • Film/Video
  • Interactive
  • Naming
  • Packaging
  • Photography
  • Posters & Print Work
  • Signage
  • Writing
  • Web Design
  • Web Development
Select Clients
  • Google
  • Office of Gary Ross
  • Pratt Institute
  • Hewlett Packard
  • Queens Council on the Arts
  • ACLU
  • Publicis
  • Marz Brewing
  • NYC Dept. of Education
Awards & Press
  • D&AD
  • New York Times
  • Fast Company
  • Huffington Post
  • Type Plus
  • Type Player 3
THE PARTNERS
Kevin Chao—Creative Director

Kevin is a designer and art director from New York with a BFA in graphic design from Pratt Institute. Winning industry awards while still in school, he began working for reputable design studios before graduating.

He has had the pleasure of working with companies such as Google, Collins, karlssonwilker inc., Franklyn, and Red Antler producing work featured across major print and digital publications and galleries (Fast Company, Creative Review, It's Nice That, Unit Editions, and more).

Sean Danz—Creative Director

Sean is a Brooklyn based designer with a focus on strategic thinking. He holds a BFA in communications design from Syracuse University and can clear a 5 ft. vertical high jump. His practice of high-concept brand strategy focuses on building brands narratives from the ground up, looking to tell a story before anything else. He has previously worked with companies such as Red Antler and Collins, and most recently Google for all clients from small startups to global corporations.

“Lets throw it against the wall and see what sticks”

Mike Finkelstein—Operations Director

Mike is business guru on top of being a fine arts photographer. He holds a BFA in photography from Pratt Institute, and is regularly featured in numerous shows, publications, and private collections. His images blur the line between process and content and have been recognized by the Hennessy award panel in 2014.

He has also spearheaded a real estate imaging service, Duplex, as well as a pet product empire, Petpost. Mike also teaches Communications Imaging at Pratt Institute.

GET IN TOUCH
Jobs

Design Intern—Spring 2017

We are currently looking for a design intern that can work part-time for a period of 3 months.

Creative Technologist

We are currently looking for a developer/programmer to lead some upcoming interactive projects. Timing is flexible.

Please send your portfolio+CV to hello@forgoodmeasure.us

Contact
New Business
Mike Finkelstein
mike@forgoodmeasure.us
(914) 482-0807
General Inquiries
hello@forgoodmeasure.us
(917) 882-0686
Ask

King Pleaxure is an indie pop duo from New York City comprised of Ayan Sanyal and Jeffrey Wii. We developed a music video for their song World At Bay that captures the apathy that develops from the unremarkable day-to-days and night-to-nights of all of our lives.

Film, Music Video, Animation

World At Bay

Google ZOO is Google's think tank for brands and agencies. Leveraging the latest from Google technology, the ZOO presents rapid prototypes for new ways of marketing and concepting in the digital tech-led age.

Branding, Digital, Print

Google ZOO

Sherpa Power Tea is a product produced by Global Family Farms that aims to repair the broken agriculture industry in Nepal by marketing Nepalese ingredients to Western markets.

Branding, Packaging

Sherpa Power Tea

As one of the leading news sources in Macau, Macau News needed to refresh their brand identity to stay relevant in the competing media sphere.

Branding, Signage, Print

Macau News

Marz is a microbrewery in Chicago that brews small batch craft beer. We were comissioned to envision a few of their exclusive brews.

Packaging, Print

Marz Brewing

The San Francisco Opera Orchestra needed an identity that separated them from the the San Francisco Opera, since they regularly perform on their own.

Branding, Print, Website

San Francisco Opera Orchestra

Global Family Farms is the parent company that released Sherpa Power Tea. Their mission is to provide the world with products that use farm-fresh ingredients harvested around the world.

Branding, Print

Global Family Farms

Director Gary Ross worked for six years to transpose his research on the Civil War into a Hollywood film filled with historical integrity. We developed an academic toolkit for moviegoers and historians alike.

Editorial, Print

Free State of Jones Newspaper

Queens Council on the Arts is a NYC-based organization that provides tuition-free education in the arts for High School students. They reached out to us to help put together a small-budget exhibition in Long Island City.

Exhibition, Print, Identity

Queens Council on the Arts

Director Gary Ross worked for six years to transpose his research on the Civil War into a Hollywood film filled with historical integrity. We developed an academic toolkit for moviegoers and historians alike.

Website, Web Development

Free State of Jones

As a prominent figure in the film production industry, Vagabond needed strong impact at the Cannes Film Festival to live up to their comapny’s name.

Print

Vagabond Films

GIVE A SHIT

Effective design doesn't reside in a vacuum and shouldn’t be created in one. At For Good Measure, we seek to engage in the world through our own self-initiated projects ranging from political activism to pressure-testing unorthodox business models. If there’s something we’re passionate about or intrigued by, you’ll probably find us working on it. Here are some of the ways we give a shit about our craft and our communities while simultaneously indulging in our curiosity.

UPCOMING

Winter 2016/17

We are looking for:

Confident personalities. Passionate people that want to be filmed and express their thoughts/ideas to the world. No experience necessary.

MEDIA, BUSINESS
YouTube Channels

Winter 2016/17

We are looking for:

Designers, Street Artists, Painters, People unafraid of doing some slightly illegal things. Contact us for more information.

SOCIAL, STREET ART
The Pink Project

Summer 2017

We are looking for:

Designers interested in teaching and/or mentoring students after working hours. Must have substantial working experience.

EDUCATION, SOCIAL
After Hours

Collaborate With Us!

If you have a CRAZY idea in mind and think you might benefit from our help, shoot us an email at hello@forgoodmeasure.us and we’ll get back to you as soon as we have a moment to take a look!