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Branding, Packaging Design, 2015

San Francisco Opera
Orchestra

Overview
This past year, we had the pleasure of working with the San Francisco Opera Orchestra. They approached us in need of a new identity to distinguish themselves from the larger San Francisco Opera, since they regularly performed on their own as their own entity.

Concept
We worked closely with the players themselves to establish a new identity based on the 5-line staff. Using the staff as a graphic device, we were able to create a fluid system that could establish the key any particular piece of sheet music, based on the positioning of notes within the SFOO mark. The staff lines were also used to create a concentric illustration system that alluded to the sonic radiation of sound.

Credits:
Craig Reiss, Producer

Year: 2015

CAPTION: The dynamic identity system changes to represent the key of of a particular piece being performed. This allows for quick visual shortcut to organize sheet music during performances.

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