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Branding, Digital, Print

Google ZOO

Google ZOO is Google's think tank for clients and agencies. Leveraging Google technology, the ZOO presents rapid prototypes for new ways of marketing in the digital tech-lead age.

The identity created for the ZOO reflects the playful nature of a small creative department within a huge company. The system revolves around the logomark — a series of rudimentary shapes that represent the building blocks that the ZOO works with to create bespoke solutions from clients ranging from Coca-Cola to Johnson & Johnson.

Credits:
Mike Yapp, Creative Direction
Rudi Anggono, Creative Direction
Bryan Rodman, Producer

Year: 2016/17

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