A company on a mission to create economic opportunity for impoverished rural farmers by connecting them with international markets. We partnered with Global Family Farms to develop a new brand identity to go along with the launch of their first product, Sherpa Power Tea. As a startup business, we worked with GFF to provide design and strategic direction for their brand, even taking a small stake in their business.
We worked closely with the CEO to create a system for launching new products. We wanted the consumer to begin the understand the vastness of the effort of GFF and the impact they could take a part in. We wanted the seal to become a visual badge of honor, adorning all the subsidiaries with more than just being healthy and organic, but with the promise of a global food system that is equitable, transparent and sustaining to all life.
CAPTION: Taken from the rolling hills in the brand seal, the alternating chevron design is adapted to represent the exchange taking place in the farmer/consumer relationship. The symbiotic relationship benefitting both international farmers with the fair wages of western markets, and consumers with organic high quality products from local farms they can trust.
CAPTION: By sampling satellite imagery from google earth we were able to bring parts of the farm into the design. We are able to create a more intimate connection between the consumer and local farmers by immersing them in the environment where their products come from.