PROMO
Grand Opening SALE! For a limited time, get
10% OFF
Wow!
on your next Branding & Identity Project.
Just mention the code “Half Measure” to any of our partners during
the branding process. Offer valid through March 20th, 2020. Don’t hesitate.
Call us today (914) 482-0807 or email us at hello@forgoodmeasure.us
Layaway options available.
Website, Editorial, 2015/16

Free State of Jones

Overview
Starring Matthew McConaughey and Mehershala Ali, FSOJ tells the story of defiant Southern farmer, Newt Knight, and his extraordinary armed rebellion against the Confederacy. Banding together with other small farmers and local slaves, Knight launched an uprising that led Jones County, Mississippi to secede from the Confederacy, creating a Free State of Jones. Knight continued his struggle into Reconstruction, distinguishing him as a compelling, if controversial, figure of defiance long beyond the War.

Our Role
Our team had the pleasure of working closely with the Office of Gary Ross to develop supporting material for the film. Newt Knight's story is widely controversial and dismissed by confederate historians still to this day. Ross and Hyun spent 6 years researching the events of Jones county to the point where almost every scene of the film is backed by primary and secondary sources—vetted by historians from around the United States. Our team developed a newspaper and an interactive website for historians and viewers alike to fact-check all the events of the movie, putting all relevant sources on display as an academic tool for the public.

Credits:
Nicky Tesla, Web Development
Uncle Jim, Firearms Management

Year: 2015/16

Press:
New York Times
Computer Arts Magazine
Behance Graphic Design Showcase

PREVIOUS PROJECT

Global Family Farms

NEXT PROJECT

Queens Council on the Arts